Fashion marketing

Fashion marketing technicians work at various levels of the fashion marketing industry, including wholesale or retail sales, store layouts and promotion, and may be employed as representatives, supervisors, managers, assistant managers, buyers, promotional event coordinators or stylists.

In an effort to meet the needs and requirements of different fashion-oriented businesses, fashion marketing technicians must be extremely versatile. They must have a great deal of business know-how as well as excellent management skills. In addition to this, they must have a forward-looking perspective on fashion.

Fashion marketing technicians also must have personal and professional attitudes and behaviours needed to be successful in the field (autonomy, interpersonal skills, leadership, flexibility, ethical character, etc.) as well as excellent work methods and a mastery of the languages used in the profession.

Lastly, technicians must be responsible, creative, able to work as part of a team and must demonstrate a good sense of aesthetics.

The Fashion Marketing program aims to meet specific academic goals. Given that fashion marketing technicians are regularly faced with stressful situations that stem from having to meet very specific objectives and dealing with demanding clients, stress management is an essential part of the skill set acquired. This should be taken into consideration when teaching specific skills and students should be taught how to maintain a positive attitude and effectively manage their time. Furthermore, because honesty and corporate loyalty are attitudes that are necessary to ensuring lasting and harmonious business relationships, one of the academic objectives of this program is to help students develop strict standards when it comes to professional ethics.

Before applying to a program leading to a Diploma of College Studies (DCS), applicants who studied in Québec must meet the following three requirements:

The applicant must have a Secondary School Diploma and be in one of the following situations:
The applicant has a Secondary School Diploma (SSD)*
NOTE: a SSD holder that has not passed the following courses may be required to complete remedial courses:
Secondary 5 Language of Instruction
Secondary 5 Second Language
Secondary 4 Mathematics
Secondary 4 Science and Technology or Secondary 4 Applied Science and Technology or Secondary 4 Physical Science
Secondary 4 History and Citizenship Education or Secondary 4 History of Quebec and Canada
The applicant holds a Diploma of Vocational Studies (DVS) and has successfully completed the following subjects*:
Secondary 5 Language of Instruction
Secondary 5 Second Language
Secondary 4 Mathematics
The applicant has training deemed equivalent by the College.
The applicant has training and experience deemed sufficient by the College and has interrupted full time studies for at least 24 months.
The applicant satisfies, if applicable, the special conditions for admission established by the Minister which specify the program prerequisites*.
The applicant satisfies, if applicable, any special conditions for admission established by the College for each of its programs.


*If the applicant is enrolled in school and completing his or her secondary studies at the time of application, the grades sent by the school must demonstrate that the applicant is passing in all the courses required to complete the SSD and required to fulfill the admission requirements.